Marketing Tech: $1.6B of VC in 2015; $4.3B in M&A [Datagraphic]
August 03, 2015
Companies like Twilio, Buddy Media and Sprinklr provide tools that are becoming increasingly sophisticated as the marketing tech sector matures. Established players within the space have been on an acquisitive tear, helping global M&A value reach $4.3 billion in 2015 to date, while venture investors have poured just over $1.6 billion into financing such startups in the same timeframe. For a visual breakdown of VC and M&A activity within the marketing tech industry, click here.