MarketShare Adds on JovianData

Elevation Partners-backed MarketShare Partners has added on JovianData for a reported $8 million. The company develops marketing business intelligence and data analytics software solutions, and its products and capabilities will allow MarketShare to analyze larger data sets with greater speed and efficiency. MarketShare was advised by Terence Kawaja of LUMA Partners on the deal and has been backed by Elevation since a minority equity investment in February 2009.