Merchantry, an online marketplace technology provider, has raised $7 million in Series B financing led by Kite Ventures, with participation from Greycroft Partners and e.ventures. The New York-based company provides an e-commerce SaaS solution that enables retailers and media organizations to generate new revenue streams by building online marketplaces. The funding will help Merchantry continue the expansion of its sales team and its client base throughout the U.S. and Europe. The Series B brings the company’s total to-date funding to $17 million.
