Morgan Stanley seals $150M online data deal
December 18, 2020- Share:
Morgan Stanley Expansion Capital has led a $150 million investment in The Lifetime Value Co., which owns a variety of online brands focused on gathering and analyzing data. Morgan Stanley's credit arm and its tactical value unit also took part in the deal, as did Roca Partners. The company's brands include home value-focused Ownerly.com, auto sales-focused Bumper.com, and PeopleSmart.com, which is aimed at sales professionals.
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