Nativo, a provider of native advertising technology, has raised $3.5 million in a Series A round of funding led by Greycroft Partners, with participation from e.ventures and existing investor Signia Venture Partners. The Long Beach, CA-based company enables publishers to activate, deploy and manage content-based native placements across their media properties. The funding will support further expansion of the development team, as well as additional publisher support and operations staff.
