Nielsen Goes High with IPO Price

Nielsen priced its IPO of about 71.4 million shares of common stock at $23 per share, putting the total value of the offering at about $1.6 billion. The $23 per share price is above the expected price range of between $20 and $22. The global information and measurement company is backed by AlpInvest Partners, The Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis Roberts and Thomas H. Lee Partners, and its shares will begin trading today on the NYSE under the symbol NLSN.