The presence of those big-name firms in pursuit of an ecommerce company is little surprise. Private equity's interest in the internet retail sector has rocketed upward in recent years, per the PitchBook Platform, with deal flow in the space rising from a low of 22 in 2008 to a high of 96 last year. Here's a closer look at the acceleration of activity:
Unlike in many other industries, activity in the sector has been much more concentrated in Europe than the US. Nearly 52% of all online retailers to receive PE backing since the start of 2005 have been based in Europe, while the US checks in at below 30%.