Parthenon Backs Media Merger
February 17, 2011- Share:
Parthenon Capital Partners-backed Health Club Media Network has merged with Outcast Media and PumpTop TV. Parthenon acquired a majority stake in HCMN in 2008 and will invest new equity capital in the combined company. Silicon Valley Bank is providing debt financing. HCMN and PumpTop TV will now operate as two channels of Outcast Media, a digital media company reaching active, on-the-go consumers.
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