Silver Lake Partners-backed Mercury Payment Systems has announced an acquisition of mobile and social loyalty marketer Sundrop Mobile. The deal is the first acquisition by Mercury since its inception in 2001 and will allow the company to offer merchant customers integrated loyalty solutions. Sundrop CEO Travis Priest will lead these new efforts as Mercury's vice president of Loyalty. Details of the transaction will be announced in late July at RetailNOW in Las Vegas.
Provider of an online platform for mobile and social loyalty marketing