Pinterest has acquired Jelly Industries, the operator of an algorithm-based Q&A service that pairs questioners with experts. Jelly was founded by Twitter co-founder Biz Stone and Ben Finkel, who worked with Stone at Twitter; both Stone and Finkel will join Pinterest as part of the deal.
Founded in 2013, Jelly had raised a total of $11.5 million from investors including Spark Capital, Greylock Partners and SV Angel, plus individual backers such as Al Gore and Jack Dorsey. The company was valued at roughly $76 million with an $8 million round in early 2014. Pinterest, for its part, was valued at $11 billion in 2015 and has raised north of $1.5 billion from many backers—including an angel investment from Stone.
In a blog post announcing the acquisition, Stone called the two companies a natural fit, partly because they’re both focused on improving online search functions. “Their mission was astonishingly similar to ours,” Stone wrote. “Human powered search, a subjective search engine, and discovering things you didn’t know you need to know.” It remains unclear whether Jelly will continue as an independent website or be integrated into Pinterest.