PlaceIQ Secures $6.75M Series B

PlaceIQ, a provider of location intelligence solutions for marketers, has raised $6.75 million in a Series B financing round led by U.S. Venture Partners, with participation from IA Ventures, Valhalla Partners, kbs+ Ventures and individual investors. The New York-based company lets advertisers reach and define mobile audiences, targeting advertising strategies to particular users depending on where their phone says they're located—outside a Dunkin' Donuts, for example, even though your phone knows you're trying to diet, too. PlaceIQ will use the funding to maintain its pace of growth, continue to expand its offering and hire for additional positions in sales, operations, marketing and engineering. The company was seeded with $1 million in 2010, followed by a $4.2 million Series A raise in 2011.

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