Playnomics Collects $5M to Wring More Out of Gamers
February 22, 2013
As online and mobile gaming have increased their reach in recent years, game-makers are trying to find new ways to wring as much time and money out of players. Enter Playnomics, which just raised $5 million in VC funding from FirstMark Capital, Vanedge Capital and X/Seed Capital Management. The San Francisco-based startup, founded by former Electronic Arts employees, analyzes player data and game interaction—some 100 million players have already been profiled—to provide potential ways for developers to increase monetization and enhance in-game marketing efforts. Playnomics plans to use this fresh funding round to expand its platform's features and capabilities.