New Capital Partners has announced the promotion of Adam Cranford, Seton Marshall and Paul Pless to principals, while Ryan Berg has been promoted to senior associate. All three principals joined NCP in 2009 and focus on principal investing. Mr. Cranford is also responsible for managing the transaction team, including performance of due diligence and review of investment opportunities across the healthcare, financial and business services sectors. Mr. Marshall is responsible for managing the business development team members and analyzing investment opportunities in the firm’s target markets. Mr. Pless is responsible for overseeing the finance and accounting team as well as advising the executive finance team members of NCP’s portfolio companies. Mr. Berg, who joined in 2012, is involved with the operations and transactional work of a number of portfolio companies.