Propel Equity Partners, a consumer brand-focused PE firm, has acquired toy company ALEX. Based in Northvale, NJ, ALEX is a toy manufacturer that offers more than 1,000 items for a broad range of ages, from infants to 'tweens. The company's product offering, which includes creative products, fashion and jewelry, and bath and outdoor toys, is sold in more than 80 countries through a variety of distribution channels. Propel has acquired two other toy brands recently, including POOF-Slinky in July 2012 and Fundex Games last December.
