Sociocast, a New York-based developer of analytics software, has added $1 million to its coffers. The company’s tools allow marketing and advertising professionals to generate data analysis and human behavior predictions based on data of any scale. The funding came from Raptor Ventures, the VC arm of Raptor Capital Management, which focuses on early-stage, market disrupting technology and media companies. As part of the deal, Raptor's Robert Goldberg will join the company’s Board.
