Refinery29, an independent fashion and style website, has raised $20 million in a Series C round of funding from Stripes Group. The company launched in 2005 as a local fashion discovery site for boutiques, products and brands, and has since grown into a media brand producing 24/7 original content and providing marketers with reach and relevance to millions of millennial women. Refinery29 raised $3.5 million of Series B funds from Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures and Hearst Corporation this past January—an investment that valued the company at $45.6 million. Prior investments also include a $500,000 seed round in 2010 and a $4.6 million Series A in 2011.
Refinery29, which currently reaches 11 million people per month and has 120 employees globally, is adding Stripes’ Dan Marriott to its Board.