Revcontent acquires VC-backed Rover

Internet Software | Sunnyvale, CA | Acquisition

Online recommendation company Revcontent has acquired Rover, a startup that uses machine learning to help people discover internet content. The deal is worth more than $30 million, according to TechCrunch. Last valued at $15.3 million in 2015, Rover had raised over $5 million in VC funding from investors including Labrador Ventures and Inspovation Ventures.