Ridgemont Equity Partners, a middle-market buyout and growth equity investor, has made an equity investment in Simpleview, a software and digital marketing service. Based in Tuscon, Simpleview provides a cloud-based technology platform that connects destination marketing organizations around the world to travelers, meeting planners and local businesses. Simpleview's services include customer relationship management software, content management systems, interactive marketing services and a vertical ad network. Ridgemont's funding and partnership will enable the company to scale its service offering and expand its customer reach, both nationally and globally.
