Riverside Strengthening Centiv with BrandMuscle Acquisition
February 29, 2012
The Riverside Company has signed a definitive agreement to acquire BrandMuscle from Alta Communications. BrandMuscle provides advertising and marketing services to national advertisers and their agencies, and the company will join Riverside's platform Centiv Services, which develops and executes localized marketing campaigns. Jones Day provided legal counsel to Riverside, while Deloitte & Touche advised Riverside on financial due diligence.