Ruby Ribbon, a provider of pop-up parties selling shapewear for women, has raised $8.5 million in Series B financing led by Mohr Davidow Ventures, with participation from existing investor Trinity Ventures. The Burlingame, CA-based company uses a network of independent sales people, who host events across the country, to sell its products. Ruby Ribbon will reportedly use the new capital to improve back-office functions, upgrade stylist websites and purchase more samples.
