A transaction agreement is in the works for social marketing guru Buddy Media to be snapped up by enterprise software giant Salesforce (NYSE: CRM). Buddy Media helps companies build their presence on social media platforms, especially on Facebook, and has attracted nearly $92 million in venture funding to date. The VC-backed company would be Salesforce's second acquisition of the year, following the purchase of text editing platform Stypi in early May.
Vertical Market Software
New York, NY
Provider of social media marketing applications for companies to engage and grow their social network audiences