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Salesforce Buying Buddy Media

May 31, 2012

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A transaction agreement is in the works for social marketing guru Buddy Media to be snapped up by enterprise software giant Salesforce (NYSE: CRM). Buddy Media helps companies build their presence on social media platforms, especially on Facebook, and has attracted nearly $92 million in venture funding to date. The VC-backed company would be Salesforce's second acquisition of the year, following the purchase of text editing platform Stypi in early May.

Buddy Media

Vertical Market Software

New York, NY

Corporate Acquisition

Provider of social media marketing applications for companies to engage and grow their social network audiences

Sellers

Bay Partners

European Founders Fund

GGV Capital

Greycroft Partners

Insight Venture Partners

Institutional Venture Partners

Social Leverage

Softbank Capital

WPP Group

Buyer

Salesforce

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