SigmaBleyzer has acquired Dallas-based Jus-Made, a company founded by the co-creator of the Orange Julius and 7-Eleven Slurpee, Lamar Dial. The company manufactures and develops frozen beverages, juice and beverage mixes. This is SigmaBleyzer's first acquisition in the U.S. The firm has previously focused on investments in the emerging markets of Eastern Europe and former Soviet Union countries. However, due to the financial crisis, it is finding attractive opportunities that match its experience and ability to create operational value without the use of leverage.
Private equity firms have long been interested in beverage companies with 33 acquisitions in the sector since 2004, according to the PitchBook Platform. Jus-Made is already the fifth this year, putting the industry on track to record its second busiest year behind 2007, which played host to 11 buyouts in the industry. Some popular beverage companies owned by PE investors include Thomas Kemper Soda (Adventure Funds), Sunny Delight (JW Childs Associates), Vitamin Water (TSG Consumer Partners) and Big Red (Court Square Capital Partners).