SSM Partners has made a $15 million growth capital investment in OpinionLab, a customer feedback company headquartered in Highland Park, IL. OpinionLab's Omnichannel Voice of Customer (VoC) feedback solutions help clients improve the omnichannel experience with real-time intelligence into what customers want and need. OpinionLab will use the new funding to drive continued global expansion, as well as accelerate VoC innovation. Vista Point Advisors acted as OpinionLab's exclusive financial advisor for the transaction.
