Survey Says... Buy Then Trade
December 16, 2011- Share:
TPG Growth has agreed to acquire VC-backed MarketTools, which provides software and services for market research and enterprise feedback management. TPG intends to transfer the company's Zoomerang, ZoomPanel and TrueSample businesses to online survey company SurveyMonkey in exchange for a minority stake in SurveyMonkey that reportedly values the company at about $1 billion. TPG will retain MarketTools' Research Solutions and CustomerSat businesses. SurveyMonkey is currently backed by Bain Capital Ventures and Spectrum Equity Investors.
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