Advantage Solutions has agreed to purchase Brand Connections, a provider of marketing services for the retail sector, from Veronis Suhler Stevenson, which had backed the business since 2008. Advantage Solutions has been owned by CVC Capital Partners and Leonard Green & Partners since 2014; the sales and marketing company filed for an IPO in May.
The US media & information services sector has been a site of increasing private equity activity. PE investors completed 130 deals in the space last year, per the PitchBook Platform, a five-year high. Since the start of 2012, the largest share of activity—more than 25%—has occurred in the Mid Atlantic region, home of New York. That city’s giant media industry leads to a proliferation of marketers, branding specialists and other companies in the space.
For VSS, the exit isn’t uncommon: The firm is quite busy in the media & information services space. Here’s a full rundown of the top nine investors in the sector since the start of 2012, including add-ons: