WPP backs POSSIBLE's acquisition of Marketplace Ignition
May 10, 2017
Consulting Service | Atlanta, GA | Corporate Acquisition
POSSIBLE, a subsidiary of WPP (NASDAQ: WPPGY), has acquired Marketplace Ignition, a consulting firm focused on helping retailers and brands increase their business on Amazon and other ecommerce sites. Founded in 2011, the firm has worked with more than 400 brands representing $2 billion in annual retail sales. Its customers include Hallmark, Lifetime Brands and Reynolds Consumer Products.