WPP is incorporated on October 25, 2012. The Company is a communications services organization offering national and multinational clients communications services. It operates in four reportable segments namely advertising and media investment management; consumer insight; public relations & public affairs; and branding & identity, healthcare and specialist communications. The Company operates the advertising networks Ogilvy & Mather Advertising, J. Walter Thompson Worldwide, Y&R, Grey and Bates CHI&Partners, as well as Media Investment Management companies such as MediaCom, MEC, Mindshare, Maxus, Xaxis and tenthavenue. Its other segments are Consumer Insight, where operations are conducted through Kantar; Public Relations & Public Affairs, where it operates through companies such as Burson-Marsteller, Cohn & Wolfe, Hill+Knowlton Strategies and Ogilvy Public Relations; and Branding & Identity, Healthcare and Specialist Communications, where operations are conducted by B to D Group, ghg, Wunderman, Sudler & Hennessey, OgilvyOne Worldwide, Ogilvy CommonHealth Worldwide, Geometry Global, POSSIBLE, AKQA and other companies. The Company has operations in the UK, Central and Eastern Europe, the Middle East, Latin America, Africa, Australia, USA, and Asia.