Marathon Asset Management (London) is an owner-managed global equity investment firm managing assets for a broad range of institutional clients. The investment philosophy and process is long-term and contrarian with a focus on industry capital cycle analysis and in-depth management assessment. A centralized boutique structure helps preserve the distinctiveness of the investment philosophy. This is based on a bottom-up and generalist investment approach applied in an environment conducive to rapid decision making and implementation. Founded in 1986, the firm is based in London, United Kingdom.