Simrita & Associates is a boutique investment advisory and consulting firm with offices in Mumbai, India and New York, New York. The firm invests in fashion brands and production facilities and advises international brands and Indian companies in this sector. SANDA also is an independent mergers and acquisitions advisory in high growth sectors like digital design, retail, and luxury with a cross border focus with world's premier fashion private equity funds. The firm also works on consulting and commercial distribution projects for middle sized fashion and lifestyle companies. Simrita & Associates was founded in 2005 and is based in New York, New York.