Nextgen Performance Group provides go-to-market solutions for private companies, businesses within publicly held companies and private equity groups. The firm focuses on business-to-business service companies with field-based services, technology solutions, and e-commerce models. NextGen Performance builds customized go-to-market strategy based on customer interviews, employee focus groups and industry association forecasts. The firm specializes areas include strategic and business planning, marketing, customer care, supply chain and logistics, and organizational effectiveness.