Geo Strategy Partners

Geo Strategy Partners General Information

Description

Founded in 1992, Geo Strategy Partners is a business-to-business and industrial market research and strategy firm headquartered in Atlanta, Georgia. Leveraging B2B market research and go-to-market strategy capabilities, the firm takes a unique market-driven approach to M&A, which it calls The Process. On the sell side, the firm leverages research capabilities to cast a wide global net to ensure all potential suitors are included in the process. Its go-to-market strategy processes are utilized to identify the ideal strategic fit based on the market realities and competitive dynamics, and this process typically results in a higher valuation than purely financially driven transactions. Finally, a blind auction process is managed carefully to ensure that an agreement is consummated for the highest and best value. On the buy side, the firm's market research and analysis typically support a go-to-market strategy. As such, the go-to-market strategy sometimes includes M&A as a growth tactic. The firm also provides independent customer and market due diligence. Geo Strategy Partners also supports PE firms by researching, engaging, and qualifying potential acquisition targets in the strike zone.