Founded in 1992, Geo Strategy Partners is a business-to-business and industrial market research and strategy firm headquartered in Atlanta, Georgia. The firm takes a market-driven approach to M&A. On the sell-side, the firm leverages research capabilities to cast a wide global net to ensure all potential suitors are included in the process. The firm seeks to find a strategic fit based on the market realities and competitive dynamics, and this process typically results in a higher valuation than purely financially driven transactions. On the buy-side, The firm's market research and analysis typically support a go-to-market strategy. As such, the go-to-market strategy sometimes includes M&A as a growth tactic. The firm also provides independent customer and market due diligence.