HomeChoice International PLC is an investment holding company. The company through its subsidiaries operates as a home shopping retailer. The company sells homewares merchandise, personal electronics, and loan products to the middle-income market in Southern Africa. The operating business segments are Retail, Financial Services, and Property. The Retail segment is a homeshopping retailer offering a range of household textiles and homeware merchandise and includes clothing and footwear, under the HomeChoice brand. The Financial Services segment provides unsecured personal loan and insurance products under the FinChoice brand to retail customers with good credit records. The Property segment holds land and buildings which are primarily used by HomeChoice, FoneChoice and FinChoice.