Aura
2013
FOUNDED
PRIVATE
STATUS
Early Stage VC
LATEST DEAL TYPE
2
INVESTORS
Description
Developer of a customer-incentive software designed to offer personalized customer services. The company's software offers a tool for creating points-based loyalty schemes and behavior-based rewards and experiences, with data capture in real time from multiple sources, enabling clients to know their customers better.
Website
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other Software
Other Industries
Media and Information Services (B2B)
Primary Office
- Level 1
- 101 Pakenham Street West
- Auckland, 1010
- New Zealand
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Aura Valuation and Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 1. Early Stage VC | Completed | Generating Revenue |
Aura Competitors (1)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| 00000000 00000 000 | Private Equity-Backed | Preston, United Kingdom | 000 | 000000000 |
Aura Investors (2)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Board Seat |
Contact Info |
|---|---|---|---|---|---|---|
| New Zealand Venture Investment Fund | Fund of Funds | Minority | 000 0000 | 000000 0 | ||
| Sparkbox Ventures | Venture Capital | Minority | 000 0000 | 000000 0 |