Opinionology Overview

  • Year Founded
  • 1987

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 2,000


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 3

Opinionology General Information


Provider of survey research data collection solutions for market researchers in the United States and internationally. The company offers business to business, business to consumer, executive interviewing, political polling, customer feedback programs, employee satisfaction programs, and recruit to Web campaigns. The company also offers online, mobile, and telephone survey administration services; and survey reporting and analytics.

Contact Information

Formerly Known As
Western Wats
Ownership Status
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Corporate Office
  • 701 East Timpanogos Parkway
  • Building M
  • Orem, UT 84097
  • United States
+1 (801) 000-0000

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Opinionology Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Opinionology Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Opinionology Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Opinionology FAQs

  • When was Opinionology founded?

    Opinionology was founded in 1987.

  • Where is Opinionology headquartered?

    Opinionology is headquartered in Orem, UT.

  • What is the size of Opinionology?

    Opinionology has 2,000 total employees.

  • What industry is Opinionology in?

    Opinionology’s primary industry is Media and Information Services (B2B).

  • Is Opinionology a private or public company?

    Opinionology is a Private company.

  • What is Opinionology’s current revenue?

    The current revenue for Opinionology is 000000.

  • Who are Opinionology’s investors?

    American Capital and Sterling Investment Partners have invested in Opinionology.

  • When was Opinionology acquired?

    Opinionology was acquired on 25-Aug-2011.

  • Who acquired Opinionology?

    Opinionology was acquired by Dynata.

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