Icicle Group Holdings Ltd is a marketing production company. It operates in three segments including physical media production and management, digital media production and business strategy and development. Physical media production and management segment is divided into printing, packaging, and sourcing; and visual merchandising, retail displays and venue decoration. The company creates designs and produces marketing and branding materials and contents in Hong Kong and China for international and local brand owners including global financial institutions, luxury brand retailers, and local retail chain stores. It derives the majority of the revenue from physical media production and management segment.