Prima Arc Overview

  • Founded
  • 1994
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 26
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 1

Prima Arc General Information

Description

Owner and operator of a digital marketing agency. The company operates a below-the-line digital agency and specializes in providing customer relationship management and direct marketing services.

Contact Information

Website
www.prima-arc.co.za
Formerly Known As
Prima Integrated Marketing
Ownership Status
Acquired/Merged
Financing Status
Corporate Backed or Acquired
Primary Industry
Media and Information Services (B2B)
Acquirer
Publicis Groupe
Primary Office
  • Dunkley House
  • 32 Barnet Street, Gardens
  • Cape Town, 8001
  • South Africa
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Prima Arc Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Prima Arc Executive Team (3)

Name Title Board Seat Contact Info
Lisa Hoflinger General Manager
Peter Farrell Managing Director
Elizna Pienaar Senior Account Manager
To view Prima Arc’s complete executive team members history, request access »

Prima Arc Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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