Innovative Brands (Sure antiperspirant and deodorant brand) Overview

  • Founded

  • 1973

Founded
  • Status

  • Acquired/​Merged

  • Latest Deal Type

  • M&A

  • Financing Rounds

  • 2

Innovative Brands (Sure antiperspirant and deodorant brand) General Information

Description

Manufacturer of scents and deodorants under the brand name Sure Deodorants. The company is a consumer products company focused on acquiring strong consumer brands that are no longer strategic assets of their previous owners.

Contact Information

Website
www.suredeodorant.com
Formerly Known As
The Procter & Gamble (Sure Deodorant Brand)
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Personal Products
Acquirer
Helen Of Troy
Primary Office
  • 4729 East Union Hills Drive
  • Suite 103
  • Phoenix, AZ 85050
  • United States
+1 (602) 000-0000

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Innovative Brands (Sure antiperspirant and deodorant brand) Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Innovative Brands (Sure antiperspirant and deodorant brand) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of scents and deodorants under the brand name Sure Deodorants. The company is a consumer products company f
Personal Products
Phoenix, AZ
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Innovative Brands (Sure antiperspirant and deodorant brand) Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
0000000 0000000 00 Corporate Backed or Acquired Easton, CT 00 000000&0
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Innovative Brands (Sure antiperspirant and deodorant brand) Executive Team (1)

Name Title Board Seat Contact Info
Joe Jacober Chief Executive Officer
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Innovative Brands (Sure antiperspirant and deodorant brand) Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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