Dana Classic Fragrances Overview

  • Year Founded
  • 1932

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 27


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 2

  • Investments
  • 1

Dana Classic Fragrances General Information


Operator of a perfume house intended to create brands that reflect the beauty in people. The company utilizes fine ingredients to create original fragrances, to be supplied through self-select distribution channels including drug stores, merchandisers, warehouse clubs, discount stores and supermarkets, enabling customers to purchase their desired perfumes at affordable prices.

Contact Information

Formerly Known As
The House of Dana
Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Personal Products
Corporate Office
  • 6301 Imperial Drive
  • Waco, TX 76712
  • United States
+1 (800) 000-0000

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Dana Classic Fragrances Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Dana Classic Fragrances Executive Team (3)

Name Title Board Seat Contact Info
Becky McDaniel President
Larry Thompson Chief Financial Officer
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Dana Classic Fragrances Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Dana Classic Fragrances Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Dana Classic Fragrances Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
New Dana Perfumes 18-Nov-2003 0000000000 Personal Products
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Dana Classic Fragrances FAQs

  • When was Dana Classic Fragrances founded?

    Dana Classic Fragrances was founded in 1932.

  • Where is Dana Classic Fragrances headquartered?

    Dana Classic Fragrances is headquartered in Waco, TX.

  • What is the size of Dana Classic Fragrances?

    Dana Classic Fragrances has 27 total employees.

  • What industry is Dana Classic Fragrances in?

    Dana Classic Fragrances’s primary industry is Personal Products.

  • Is Dana Classic Fragrances a private or public company?

    Dana Classic Fragrances is a Private company.

  • What is Dana Classic Fragrances’s current revenue?

    The current revenue for Dana Classic Fragrances is 000000.

  • Who are Dana Classic Fragrances’s investors?

    Patriarch Partners has invested in Dana Classic Fragrances.

  • When was Dana Classic Fragrances acquired?

    Dana Classic Fragrances was acquired on 01-Nov-2023.

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