Bjorn Borg Overview

  • Founded
  • 1984
  • Status
  • Public
  • Employees
  • 179
  • Stock Symbol
  • BORG
Stock Symbol
  • Investments
  • 3
  • Share Price
  • $4.38
  • (As of Wednesday Closing)

Bjorn Borg General Information


Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwear, sportswear, fragrances, footwear, bags, luggage, and eyewear. The company operates in the segments of Wholesale, Consumer Direct, Distributors, and Licensing. A majority of the revenue is derived from the Wholesale segment which consists of revenue and expenses associated with the company's wholesale operations. The Group has wholesale operations in Sweden, Finland, the Netherlands, Belgium, Germany, and England for apparel and underwear as well as in Sweden, Finland, and the Baltic countries for footwear. Geographically, it derives a majority of revenue from Sweden.

Contact Information

Ownership Status
Publicly Held
Financing Status
Primary Industry
Other Industries
Stock Exchange
Primary Office
  • Frösundaviks Allé 1
  • 169 70 Solna
  • Sweden
+46 08-506 000 00
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Bjorn Borg Stock Performance

(As of Wednesday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$4.38 $4.48 $1.57 - $4.87 $110M 25.1M 59.3K $0.29

Bjorn Borg Financials Summary

In Thousands,
TTM 30-Jun-2021 FY 2020 31-Dec-2020 FY 2019 31-Dec-2019 FY 2018 31-Dec-2018
EV 106,606 76,671 97,364 68,476
Revenue 85,196 76,485 80,019 81,551
EBITDA 12,304 6,992 12,062 9,938
Net Income 7,208 2,043 4,118 6,910
Total Assets 74,211 75,462 74,785 65,739
Total Debt 19,411 19,027 31,071 16,688
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Bjorn Borg Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Bjorn Borg Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Bjorn Borg AB is engaged in the apparel industry. It owns the Bjorn Borg brand, through which it offers fashion underwea
Solna, Sweden
179 As of 2021


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Herzogenaurach, Germany
00000 As of 0000
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Beaverton, OR
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Bjorn Borg Competitors (9)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Puma Formerly PE-Backed Herzogenaurach, Germany 00000 000.00 00000000000
0000 Corporation Beaverton, OR 00000 00000000
00000 000000 Formerly PE-Backed Baltimore, MD 00000 00000 000000000 00000
000000 0000000 Corporate Backed or Acquired Boston, MA 0000 000000000000
00000 00000 000000 Private Equity-Backed Miami, FL 0000 000000000000
You’re viewing 5 of 9 competitors. Get the full list »

Bjorn Borg Executive Team (2)

Name Title Board Seat Contact Info
Henrik Bunge Chief Executive Officer
Jens Nyström Chief Financial Officer
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Bjorn Borg Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Bjorn Borg Investments & Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 00000 02-Jan-2017 000000000000000000 00.000 Distributors/Wholesale (B2C) 000000 00000
00ö00 0000 00000 08-Dec-2014 000000000 00000000 00000 Clothing 000000 00000
Fashion Case (Finnish Distribution Operations) 13-Feb-2013 Merger/Acquisition 00.000 Distributors/Wholesale (B2C)
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