SmileCity Overview

  • Year Founded
  • 2003

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 40

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

SmileCity General Information

Description

Provider of online rewards program. The company provides incentive marketing, direct mail and online loyalty programs in New Zealand.

Contact Information

Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Primary Industry
Other Services (B2C Non-Financial)
Other Industries
Social Content
Acquirer
Corporate Office
  • 221 Miller Street
  • Point Chevalier
  • Auckland, 1022
  • New Zealand

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SmileCity Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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SmileCity Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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SmileCity Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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