SmileCity Overview

  • Year Founded
  • 2003

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 40

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

SmileCity General Information

Description

Provider of online rewards program. The company provides incentive marketing, direct mail and online loyalty programs in New Zealand.

Contact Information

Website
www.smilecity.co.nz
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 221 Miller Street
  • Point Chevalier
  • Auckland, 1022
  • New Zealand
Primary Industry
Other Services (B2C Non-Financial)
Other Industries
Social Content
Acquirer
Dynata
Vertical(s)
TMT
Corporate Office
  • 221 Miller Street
  • Point Chevalier
  • Auckland, 1022
  • New Zealand

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SmileCity Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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SmileCity Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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SmileCity Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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SmileCity FAQs

  • When was SmileCity founded?

    SmileCity was founded in 2003.

  • Where is SmileCity headquartered?

    SmileCity is headquartered in Auckland, New Zealand.

  • What is the size of SmileCity?

    SmileCity has 40 total employees.

  • What industry is SmileCity in?

    SmileCity’s primary industry is Other Services (B2C Non-Financial).

  • Is SmileCity a private or public company?

    SmileCity is a Private company.

  • What is SmileCity’s current revenue?

    The current revenue for SmileCity is .

  • Who are SmileCity’s investors?

    PermissionCorp has invested in SmileCity.

  • When was SmileCity acquired?

    SmileCity was acquired on 05-Jul-2015.

  • Who acquired SmileCity?

    SmileCity was acquired by Dynata.

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