Unica Overview

  • Founded
  • 1992
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 80
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 4
  • Investments
  • 4

Unica General Information

Description

Provider of enterprise marketing management software primarily in North America. The company offers a set of integrated software modules under the Affinium name, which designs marketing processes for direct, Internet, and brand marketing. Its software suite consists of six modules: Campaign, Plan, Detect, Leads, NetInsight, Model, Marketing Central, and Insight. It also provides implementation, training, consulting, maintenance and technical support, and on-demand and managed infrastructure services. The company serves customers in the financial services, insurance, retail, telecommunications, and travel and hospitality industries.

Contact Information

Formerly Known As
Unica Technologies
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Application Software
Primary Office
  • Reservoir Place North
  • 170 Tracer Lane
  • Waltham, MA 02451
  • United States
+1 (781) 000-0000
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Unica Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Unica Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of enterprise marketing management software primarily in North America. The company offers a set of integrated
Media and Information Services (B2B)
Waltham, MA
80 As of 2021
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Chicago, IL
000 As of 0000
000.00
000000000000

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San Francisco, CA
00000 As of 0000
00000
0.000 0000-00-00
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Unica Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Aprimo Private Equity-Backed Chicago, IL 000 000.00 000000000000
0000000000.000 Formerly VC-backed San Francisco, CA 00000 00000 00000000 00000
000000 Formerly VC-backed Vienna, VA 000 00000 000000&0 00000
You’re viewing 3 of 3 competitors. Get the full list »

Unica Executive Team (10)

Name Title Board Seat Contact Info
Paul McNulty Senior Vice President & Chief Marketing Officer
David Sweet Senior Vice President & Corporate Development Officer
David Cheung Co-Founder
Ruby Kennedy Co-Founder
Kevin Keane Vice President, Global Alliances
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Unica Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Unica Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Unica Investments & Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000000 01-Feb-2010 000000000000000000 Social/Platform Software 000000 000
0000000 00000000 13-Jan-2010 0000000000 000.00 Application Software 000000 000
0000000000000000 13-Jul-2007 000000000000000000 000.00 Application Software 000000 000
MarketSoft 20-Dec-2005 Merger/Acquisition 00.000 Application Software 000000 000
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Unica Subsidiaries (1)

Company Name Industry Location Founded
000000000 Social/Platform Software Clogher, United Kingdom 0000
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