Unica Overview

  • Year Founded
  • 1992

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 80

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 4

  • Investments
  • 4

Unica General Information

Description

Provider of enterprise marketing management software primarily in North America. The company offers a set of integrated software modules under the Affinium name, which designs marketing processes for direct, Internet, and brand marketing. Its software suite consists of six modules: Campaign, Plan, Detect, Leads, NetInsight, Model, Marketing Central, and Insight. It also provides implementation, training, consulting, maintenance and technical support, and on-demand and managed infrastructure services. The company serves customers in the financial services, insurance, retail, telecommunications, and travel and hospitality industries.

Contact Information

Formerly Known As
Unica Technologies
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • Reservoir Place North
  • 170 Tracer Lane
  • Waltham, MA 02451
  • United States
+1 (781)
Primary Industry
Media and Information Services (B2B)
Other Industries
Application Software
Acquirer
International Business Machines
Vertical(s)
Marketing Tech, TMT
Corporate Office
  • Reservoir Place North
  • 170 Tracer Lane
  • Waltham, MA 02451
  • United States
+1 (781)

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Unica Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Unica Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of enterprise marketing management software primarily in North America. The company offers a set of integrated
Media and Information Services (B2B)
Waltham, MA
80 As of 2021

San Francisco, CA
 

Chicago, IL
 
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Unica Competitors (2)

One of Unica’s 2 competitors is Salesforce, a Formerly VC-backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Salesforce Formerly VC-backed San Francisco, CA
Aprimo Private Equity-Backed Chicago, IL
You’re viewing 2 of 2 competitors. Get the full list »

Unica Patents

  • 12

    Total Documents Applications and Grants

  • Total Patents Families

  • 1

    Granted

  • Pending

  • Expiring in next 12 mo

Unica Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20080077879-A1 Interface with multiple rows of tabs having tabs at fixed relative positions Inactive 25-Sep-2006
US-20050289000-A1 Method for contact stream optimization Inactive 28-Jun-2004
US-20030187717-A1 Method for marketing strategy optimization Inactive 29-Mar-2002
US-20030187767-A1 Optimal allocation of budget among marketing programs Inactive 29-Mar-2002
US-20030083924-A1 Multi-level audience processing Inactive 31-Oct-2001 G06Q30/02
To view Unica’s complete patent history, request access »

Unica Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Unica Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Unica Investments & Acquisitions (4)

Unica’s most recent deal was a Merger/Acquisition with MakeMeTop. The deal was made on 01-Feb-2010.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
MakeMeTop 01-Feb-2010 Merger/Acquisition Social/Platform Software
Pivotal Veracity 13-Jan-2010 Buyout/LBO Application Software
MarketingCentral 13-Jul-2007 Merger/Acquisition Business/Productivity Software
MarketSoft 20-Dec-2005 Merger/Acquisition Business/Productivity Software
To view Unica’s complete investments and acquisitions history, request access »

Unica Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
MakeMeTop Clogher, United Kingdom 1998

Unica FAQs

  • When was Unica founded?

    Unica was founded in 1992.

  • Where is Unica headquartered?

    Unica is headquartered in Waltham, MA.

  • What is the size of Unica?

    Unica has 80 total employees.

  • What industry is Unica in?

    Unica’s primary industry is Media and Information Services (B2B).

  • Is Unica a private or public company?

    Unica is a Private company.

  • What is the current valuation of Unica?

    The current valuation of Unica is .

  • What is Unica’s current revenue?

    The current revenue for Unica is .

  • How much funding has Unica raised over time?

    Unica has raised $46.1M.

  • Who are Unica’s investors?

    Alantra, JMI Equity, , Lead Dog Ventures, and Summit Partners have invested in Unica.

  • Who are Unica’s competitors?

    Salesforce and Aprimo are competitors of Unica.

  • When was Unica acquired?

    Unica was acquired on 06-Oct-2010.

  • Who acquired Unica?

    Unica was acquired by International Business Machines.

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