Bell Equipment Overview

  • Year Founded
  • 1954

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 3,830


  • Latest Deal Type
  • M&A

  • Investors
  • 1

Bell Equipment General Information


Bell Equipment Ltd is engaged in the manufacturing and distribution of material handling machines in South Africa. Its products include articulated dump trucks, haulage tractors, tractor loader backhoes, front-end loaders, sugar cane, and timber-loading equipment and construction equipment such as graders, dozers, and excavators. It machine are used for mining, construction, forestry, sugar, and related industries. It operates through below operation Manufacturing, assembly, logistics, and dealer sales operations and Direct Sales operation.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Primary Industry
Machinery (B2B)
Other Industries
Other Metals, Minerals and Mining
Parent Company
I A Bell and Company
Corporate Office
  • 13 - 19 Carbonode Cell Road, Alton Private Bag X20046 Empangeni 3880
  • Richards Bay, 3900
  • South Africa
+27 035 000 0000

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Bell Equipment Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Merger/Acquisition 19-Feb-2021 Completed Profitable
2. Secondary Transaction - Private 07-Sep-2020 000.00 000.00 Completed Profitable
1. IPO 01-Jan-1995 Completed Generating Revenue
To view Bell Equipment’s complete valuation and funding history, request access »

Bell Equipment Comparisons

HQ Location
Total Raised
Post Valuation
Bell Equipment Ltd is engaged in the manufacturing and distribution of material handling machines in South Africa. Its p
Machinery (B2B)
Richards Bay, South Africa
3,830 As of 2023


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000000000 (000)
Osaka, Japan
00000 As of 0000


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0000 000 00000 00000
Waratah, Australia
0000 As of 0000
00000 0000-00-00
000000&0 00000
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Bell Equipment Competitors (6)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kubota Corporation Osaka, Japan 00000 00000000
Bradken Formerly PE-Backed Waratah, Australia 0000 00000 000000&0 00000
Astec Industries Corporation Chattanooga, TN 0000 00000 000000000000 00000
John Deere Corporation Moline, IL 00000 000.00 000000000 000.00
Montabert Corporate Backed or Acquired Saint-Priest, France 000 000000&0
To view Bell Equipment’s complete competitors history, request access »

Bell Equipment Executive Team (4)

Name Title Board Seat Contact Info
Leon Goosen Chief Executive Officer
Avishkar Goordeen Chief Strategy Officer
Pieter Goosen Chief Technology Officer
Karen van Haght Finance Director
To view Bell Equipment’s complete executive team members history, request access »

Bell Equipment Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Bell Equipment FAQs

  • When was Bell Equipment founded?

    Bell Equipment was founded in 1954.

  • Who is the CEO of Bell Equipment?

    Leon Goosen is the CEO of Bell Equipment.

  • Where is Bell Equipment headquartered?

    Bell Equipment is headquartered in Richards Bay, South Africa.

  • What is the size of Bell Equipment?

    Bell Equipment has 3,830 total employees.

  • What industry is Bell Equipment in?

    Bell Equipment’s primary industry is Machinery (B2B).

  • Is Bell Equipment a private or public company?

    Bell Equipment is a Private company.

  • What is Bell Equipment’s current revenue?

    The current revenue for Bell Equipment is 000000.

  • Who are Bell Equipment’s competitors?

    Kubota, Bradken, Astec Industries, John Deere, and Montabert are some of the 6 competitors of Bell Equipment.

  • When was Bell Equipment acquired?

    Bell Equipment was acquired on 19-Feb-2021.

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