Adestra Overview

  • Founded
  • 2004
  • Status
  • Acquired/​Merged
  • Employees
  • 98
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $59.7M
Latest Deal Amount

Adestra General Information


Developer of a digital marketing platform intended to maximize return-on-investment through email-driven technology. The company's software platform can be customized by configuring the structure of the system as per business requirements and features data management and account structure designing, offering clients with in-depth reporting platform that gives actionable insights to drive their marketing success.

Contact Information

Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Automation/Workflow Software
Primary Office
  • Holywell House
  • Osney Mead
  • Oxford OX2 0ES
  • England, United Kingdom
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Adestra Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Merger/Acquisition 13-Dec-2018 $59.7M 00.00 000.00 Completed Profitable
1. Later Stage VC 06-Jan-2016 00.00 00.00 000.00 Completed Profitable
To view Adestra’s complete valuation and funding history, request access »

Adestra Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a digital marketing platform intended to maximize return-on-investment through email-driven technology. The
Automation/Workflow Software
Oxford, United Kingdom
98 As of 2016
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San Francisco, CA


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San Francisco, CA
000 As of 0000
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Adestra Competitors (92)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Demandforce Private Equity-Backed San Francisco, CA 000.00 000000000000
00000000 Venture Capital-Backed San Francisco, CA 000 000.00 00000000000 000.00
0000000 Formerly PE-Backed San Mateo, CA 0000 00000 000000&0
000000000 Venture Capital-Backed Santa Barbara, CA 000 000000000
0000000 Corporation San Jose, CA
You’re viewing 5 of 92 competitors. Get the full list »

Adestra Executive Team (12)

Name Title Board Seat Contact Info
Henry Hyder-Smith Co-Founder & Co-Chief Executive Officer
Matthew McGowan President
Bradley Shore Chief Financial Officer
Stephen Denner Co-Founder & Chief Operating Officer
Henry Smith Managing Director
You’re viewing 5 of 12 executive team members. Get the full list »

Adestra Board Members (9)

Name Representing Role Since
Jack McDonald JD Self Co-Founder, Chief Executive Officer & Board Member 000 0000
Peter Opperman Adestra Chairman 000 0000
You’re viewing 2 of 9 board members. Get the full list »

Adestra Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Adestra Former Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
BGF Growth/Expansion Minority 000 0000 000000 0
To view Adestra’s complete investors history, request access »