Yankelovich Overview

  • Year Founded
  • 1958

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 45


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 2

  • Investments
  • 1

Yankelovich General Information


Provider of market research, analysis, segmentation solutions, and consulting services. The company offers research solutions, such as creating custom and needs-based segmentation services for financial services, healthcare, retail, travel and leisure, technology, and advertising/PR markets. It also provides insights integration products, including MindBase that ties fundamental attitudes to names and addresses in databases and allows marketers to make a connection with their customers and prospective customers; PULSE, a segmentation that identifies distinct groups of consumers who display unique motivations, behaviors, and attitudes in the health arena; and New Mom Segmentation, which reveals the kinds of moms that women aspire to be and provides a way to address attitudinal differences. The company's MONITOR research is the study of consumer value and lifestyle trends. MONITOR predicts the forces that shape consumer attitudes, values, lifestyles, and behavior, as well as identifies marketplace opportunities.

Contact Information

Formerly Known As
Yankelovich Skelly White/Clancy Shulman
Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Consulting Services (B2B)
Other Industries
Other Commercial Services
Henley Centre HeadlightVision
Primary Office
  • 400 Meadowmont Village Circle
  • Suite 431
  • Chapel Hill, NC 27517
  • United States
+1 (919) 000-0000

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Yankelovich Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Yankelovich Executive Team (5)

Name Title Board Seat Contact Info
Thomas Vasquez Chief Executive Officer
Mike Hail Chief Executive Officer & Director
Sian Davies Chief Executive Officer
Jason Murphy Chief Financial Officer
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Yankelovich Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Yankelovich Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Yankelovich Investments (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Applied Information Marketing Management 01-Apr-1998 0000000000 Media and Information Services (B2B) 000000 00
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Yankelovich Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
Applied Information Marketing Management 01-Apr-1998 0000000000 Completed
  • 2 buyers
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