Yankelovich Overview
- Year Founded
-
1958
- Status
-
Acquired/Merged
- Employees
-
45
- Latest Deal Type
-
M&A
- Financing Rounds
-
2
- Investments
-
1
Yankelovich General Information
Description
Provider of market research, analysis, segmentation solutions, and consulting services. The company offers research solutions, such as creating custom and needs-based segmentation services for financial services, healthcare, retail, travel and leisure, technology, and advertising/PR markets. It also provides insights integration products, including MindBase that ties fundamental attitudes to names and addresses in databases and allows marketers to make a connection with their customers and prospective customers; PULSE, a segmentation that identifies distinct groups of consumers who display unique motivations, behaviors, and attitudes in the health arena; and New Mom Segmentation, which reveals the kinds of moms that women aspire to be and provides a way to address attitudinal differences. The company's MONITOR research is the study of consumer value and lifestyle trends. MONITOR predicts the forces that shape consumer attitudes, values, lifestyles, and behavior, as well as identifies marketplace opportunities.
Contact Information
- 400 Meadowmont Village Circle
- Suite 431
- Chapel Hill, NC 27517
- United States
Yankelovich Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
Yankelovich Executive Team (5)
| Name | Title | Board Seat | Contact Info |
|---|---|---|---|
| Thomas Vasquez | Chief Executive Officer | ||
| Mike Hail | Chief Executive Officer & Director | ||
| Sian Davies | Chief Executive Officer | ||
| Jason Murphy | Chief Financial Officer |
Yankelovich Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
Yankelovich Former Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
Yankelovich Investments (1)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Applied Information Marketing Management | 01-Apr-1998 | 0000000000 | Media and Information Services (B2B) | 000000 00 |
Yankelovich Exits (1)
| Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
|---|---|---|---|---|---|
| Applied Information Marketing Management | 01-Apr-1998 | 0000000000 | Completed |
|