Leveraged Commentary and Data’s (LCD) credit data, news, and research are now on PitchBook.
Learn more »
Latest Deal Type
Yankelovich General Information
Provider of market research, analysis, segmentation solutions, and consulting services. The company offers research solutions, such as creating custom and needs-based segmentation services for financial services, healthcare, retail, travel and leisure, technology, and advertising/PR markets. It also provides insights integration products, including MindBase that ties fundamental attitudes to names and addresses in databases and allows marketers to make a connection with their customers and prospective customers; PULSE, a segmentation that identifies distinct groups of consumers who display unique motivations, behaviors, and attitudes in the health arena; and New Mom Segmentation, which reveals the kinds of moms that women aspire to be and provides a way to address attitudinal differences. The company's MONITOR research is the study of consumer value and lifestyle trends. MONITOR predicts the forces that shape consumer attitudes, values, lifestyles, and behavior, as well as identifies marketplace opportunities.