Nielsen IAG Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 4

Nielsen IAG General Information

Description

Provider of market research services. The company provides real-time syndicated information on television advertising effectiveness and in-program product placement. The company sells its information to advertisers, media agencies, networks and other customers where it is used to make critical decisions on the allocation of marketing budgets.

Contact Information

Formerly Known As
IAG Research
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 345 Park Avenue South
  • 12th Floor
  • New York, NY 10010
  • United States
Primary Industry
Media and Information Services (B2B)
Other Industries
Consulting Services (B2B)
Vertical(s)
Industrials
Corporate Office
  • 345 Park Avenue South
  • 12th Floor
  • New York, NY 10010
  • United States

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Nielsen IAG Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Nielsen IAG Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Nielsen IAG FAQs

  • When was Nielsen IAG founded?

    Nielsen IAG was founded in 1999.

  • Who is the founder of Nielsen IAG?

    Ken Orkin, Alan Gould JD, and Eric Gould are the founders of Nielsen IAG.

  • Where is Nielsen IAG headquartered?

    Nielsen IAG is headquartered in New York, NY.

  • What industry is Nielsen IAG in?

    Nielsen IAG’s primary industry is Media and Information Services (B2B).

  • Is Nielsen IAG a private or public company?

    Nielsen IAG is a Private company.

  • What is the current valuation of Nielsen IAG?

    The current valuation of Nielsen IAG is 00000.

  • What is Nielsen IAG’s current revenue?

    The current revenue for Nielsen IAG is 000000.

  • How much funding has Nielsen IAG raised over time?

    Nielsen IAG has raised $7.5M.

  • Who are Nielsen IAG’s investors?

    AEA Investors, Bessemer Venture Partners, Firstream, Insight Partners, and LC39 Venture Group are 5 of 9 investors who have invested in Nielsen IAG.

  • When was Nielsen IAG acquired?

    Nielsen IAG was acquired on 16-May-2008.

  • Who acquired Nielsen IAG?

    Nielsen IAG was acquired by The Nielsen Company.

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