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Nielsen IAG

1999 FOUNDED
M&A STATUS
201-300 EMPLOYEES
Buyout/LBO LATEST DEAL TYPE
4 FINANCING ROUNDS
Description

Provider of market research services. The company provides real-time syndicated information on television advertising effectiveness and in-program product placement. The company sells its information to advertisers, media agencies, networks and other customers where it is used to make critical decisions on the allocation of marketing budgets.

Formerly Known As
IAG Research
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Consulting Services (B2B)
Primary Office
  • 345 Park Avenue South
  • 12th Floor
  • New York, NY 10010
  • United States

Nielsen IAG Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Nielsen IAG Former Investors

Investor Name Investor Type Holding Participating Rounds Investor Since Board Seat Contact Info

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