Metric Theory Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 55


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 2

Metric Theory General Information


Provider of digital marketing services intended to help companies and businesses increase their reach and boost sales revenue. The business offers paid social services, branding solutions, shopping advertisement placement, product feed management support, search engine marketing and digital branding video creation.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 311 California Street
  • 2nd Floor
  • San Francisco, CA 94104
  • United States
+1 (415) 000-0000

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Metric Theory Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Metric Theory Comparisons

HQ Location
Total Raised
Post Valuation
Provider of digital marketing services intended to help companies and businesses increase their reach and boost sales re
Media and Information Services (B2B)
San Francisco, CA
55 As of 2023
000.00 0000-00-00


m ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incid
00000 000 0000000000
Burlington, MA
000 As of 0000
000000000 00000


commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit ess
00000 000 0000000000
Foster City, CA
000 As of 0000
00000 0000-00-00
00000000 00000
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Metric Theory Competitors (27)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Exclusive Concepts Private Equity-Backed Burlington, MA 000 00000 000000000 00000
QuinStreet Formerly VC-backed Foster City, CA 000 00000 00000000 00000
Overture Promotions Private Equity-Backed Waukegan, IL 00 000000000000
Tinuiti Private Equity-Backed New York, NY 0000 00000 000000000 00000
Socialfly Corporation New York, NY 00
You’re viewing 5 of 27 competitors. Get the full list »

Metric Theory Executive Team (5)

Name Title Board Seat Contact Info
Ken Baker Co-Founder & Chief Executive Officer
Jeremy Brown Co-Founder & Chief Marketing Officer
Adam Edwards Co-Founder & Chief Client Officer
Jeff Buenrostro Chief Operating Officer & Chief Product Officer
Amanda Ferrante Chief Revenue Officer
To view Metric Theory’s complete executive team members history, request access »

Metric Theory Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Metric Theory FAQs

  • When was Metric Theory founded?

    Metric Theory was founded in 2012.

  • Who is the founder of Metric Theory?

    Ken Baker, Jeremy Brown, Adam Edwards, and Jeff Buenrostro are the founders of Metric Theory.

  • Who is the CEO of Metric Theory?

    Ken Baker is the CEO of Metric Theory.

  • Where is Metric Theory headquartered?

    Metric Theory is headquartered in San Francisco, CA.

  • What is the size of Metric Theory?

    Metric Theory has 55 total employees.

  • What industry is Metric Theory in?

    Metric Theory’s primary industry is Media and Information Services (B2B).

  • Is Metric Theory a private or public company?

    Metric Theory is a Private company.

  • What is the current valuation of Metric Theory?

    The current valuation of Metric Theory is 000.00.

  • What is Metric Theory’s current revenue?

    The current revenue for Metric Theory is 000000.

  • Who are Metric Theory’s competitors?

    Exclusive Concepts, QuinStreet, Overture Promotions, Tinuiti, and Socialfly are some of the 27 competitors of Metric Theory.

  • When was Metric Theory acquired?

    Metric Theory was acquired on 31-Dec-2020.

  • Who acquired Metric Theory?

    Metric Theory was acquired by S4 Capital.

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