Metric Theory Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 130

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 2

Metric Theory General Information

Description

Provider of digital marketing services intended to help companies and businesses increase their reach and boost sales revenue. The business offers paid social services, branding solutions, shopping advertisement placement, product feed management support, search engine marketing and digital branding video creation.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Corporate Office
  • 311 California Street
  • 2nd Floor
  • San Francisco, CA 94104
  • United States
+1 (415)
Primary Industry
Media and Information Services (B2B)
Parent Company
Vertical(s)
TMT
Corporate Office
  • 311 California Street
  • 2nd Floor
  • San Francisco, CA 94104
  • United States
+1 (415)

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Metric Theory Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Metric Theory‘s full profile, request access.

Request a free trial

Metric Theory Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of digital marketing services intended to help companies and businesses increase their reach and boost sales re
Media and Information Services (B2B)
San Francisco, CA
130 As of 2021

Santa Clara, CA
 

Burlington, MA
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Metric Theory Competitors (25)

One of Metric Theory’s 25 competitors is Position2, a Formerly VC-backed company based in Santa Clara, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Position2 Formerly VC-backed Santa Clara, CA
Agital Holdings Private Equity-Backed Burlington, MA
Digital Operative Corporate Backed or Acquired San Diego, CA
Informa TechTarget Formerly VC-backed Newton, MA
Overture Promotions Private Equity-Backed Waukegan, IL
You’re viewing 5 of 25 competitors. Get the full list »

Metric Theory Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Metric Theory FAQs

  • When was Metric Theory founded?

    Metric Theory was founded in 2012.

  • Where is Metric Theory headquartered?

    Metric Theory is headquartered in San Francisco, CA.

  • What is the size of Metric Theory?

    Metric Theory has 130 total employees.

  • What industry is Metric Theory in?

    Metric Theory’s primary industry is Media and Information Services (B2B).

  • Is Metric Theory a private or public company?

    Metric Theory is a Private company.

  • What is the current valuation of Metric Theory?

    The current valuation of Metric Theory is .

  • What is Metric Theory’s current revenue?

    The current revenue for Metric Theory is .

  • Who are Metric Theory’s competitors?

    Position2, Agital Holdings, Digital Operative, Informa TechTarget, and Overture Promotions are some of the 25 competitors of Metric Theory.

  • When was Metric Theory acquired?

    Metric Theory was acquired on 31-Dec-2020.

  • Who acquired Metric Theory?

    Metric Theory was acquired by S4 Capital.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »