Smári Overview

  • Founded
  • 2011
Founded
  • Status
  • Private
  • Employees
  • 6
Employees
  • Latest Deal Type
  • Accelerator/​Inc
  • Investors
  • 3

Smári General Information

Description

Producer of energy coffee intended to offer a high protein, caffeine, functional coffee. The company's coffee is a nutritious iced coffee drink that is made from all-natural and non-GMO ingredients and has a variety of flavored coffee that is certified organic, pesticide-free and healthy, enabling consumers to buy them from their online store and consume their drinks without affecting their health.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Beverages
Other Industries
Specialty Retail
Primary Office
  • 1150 North McDowell Boulevard
  • Suite 750548
  • Petaluma, CA 94975
  • United States
+1 (707) 000-0000

Smári Timeline

2019202020212022
Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial
Want to dig into this profile?

We’ll help you find what you need

Learn more

Smári Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Accelerator/Incubator 11-Jul-2021 00.000 Completed Generating Revenue
5. Equity Crowdfunding 18-Nov-2020 00000 00.000 Completed Generating Revenue
4. Later Stage VC (Series E) 22-May-2019 00000 00.000 00.00 Completed Generating Revenue
3. Later Stage VC (Series D) 16-Jan-2018 00.000 00.000 00.000 Completed Generating Revenue
2. Later Stage VC (Series C) 12-May-2015 $2.42M $3.84M 00.000 Completed Generating Revenue
1. Early Stage VC (Series B) 20-Sep-2013 $1.43M $1.43M 00.000 Completed Startup
To view Smári’s complete valuation and funding history, request access »

Smári Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E 0,000,000 00.00 00.00 00 00.00 00.000
Series D 000,000 00.00 00.00 00 00.00 00.000
Series C 000,000 000 000 00 000 0.000
Series B 80,534 $19 $19 1x $19 3.03%
Series A 47,500 $10 $10 1x $10 1.79%
To view Smári’s complete cap table history, request access »

Smári Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Producer of energy coffee intended to offer a high protein, caffeine, functional coffee. The company's coffee is a nutri
Beverages
Petaluma, CA
6 As of 2021
00.000
000000000000 00.000

00000 00

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repr
000000000
New York, NY
000 As of 0000
00000
00000000000 00000

0000

ute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Exc
000000000
Los Angeles, CA
000 As of 0000
000.00
0000000000 0 000.00
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Smári Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Super Coffee Venture Capital-Backed New York, NY 000 00000 00000000000 00000
0000 Venture Capital-Backed Los Angeles, CA 000 000.00 0000000000 0 000.00
00000 Venture Capital-Backed Emeryville, CA 00 000.00 00000000000 000.00
0000 0000 000000 Venture Capital-Backed Austin, TX 00 000.00 000000000 - 000.00
00000000000 Venture Capital-Backed Seattle, WA 000 000.00 0000000000 0 000.00
You’re viewing 5 of 7 competitors. Get the full list »

Smári Executive Team (2)

Name Title Board Seat Contact Info
Smari Asmundsson Founder, Chief Executive Officer, President & Board Member
You’re viewing 1 of 2 executive team members. Get the full list »

Smári Board Members (5)

Name Representing Role Since
Jacob Vogel Self Board Member 000 0000
Ken Burke Smári Board Member & Advisor 000 0000
Smari Asmundsson Smári Founder, Chief Executive Officer, President & Board Member 000 0000
You’re viewing 3 of 5 board members. Get the full list »

Smári Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Smári Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Astralabs Accelerator/Incubator 000 0000 000000 0
Essential Investment Capital Venture Capital Minority 000 0000 000000 0
Jacob Vogel Angel (individual) Minority 000 0000 000000 0
To view Smári’s complete investors history, request access »