The Wheat Group Overview

  • Founded
  • 1994

  • Status
  • Acquired/​Merged

  • Employees
  • 30

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 1

The Wheat Group General Information


Designer and distributor of accessories for sports and fashion industry. The company is engaged in the distribution of bags, backpacks, hats and caps, knee-to-toe soccer gear (shin guards, socks and cleats), inflatable sports balls, small electronic goods such as earbuds, headphones and speakers and personal fitness equipment.

Contact Information

Ownership Status
Financing Status
Corporate Backed or Acquired
Primary Industry
Other Industries
Distributors/Wholesale (B2C)
Other Apparel
United Legwear & Apparel
Primary Office
  • 17075 Camino San Bernardo
  • San Diego, CA 92127
  • United States

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The Wheat Group Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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The Wheat Group Executive Team (3)

Name Title Board Seat Contact Info
Chad Grismer Co-Founder, Chairman & Chief Executive Officer
Kelly Grismer President & Co-Founder
Katie Olivari Production Manager
To view The Wheat Group’s complete executive team members history, request access »

The Wheat Group Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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