30Seconds® is a lifestyle media company that inspires and empowers busy women (and men) in about 30 seconds. Its journalist and expert contributors share tips and hacks, articles, recipes and other nuggets of wisdom that make the world a happier, healthier, and more delicious place. The company developed an interactive online streaming platform and proprietary content management system designed to build relationships with on-the-go customers and the brands that want to reach them. Each piece of engaging content within the company's online stream platform is designed to be read or viewed in about 30 seconds. Each contributor's biography can be read by clicking on their profile, and each contributor can submit content into the system at will. Each piece of content is edited by professional journalists prior to publication. The platform lets its users customize their content stream, enabling women (and men) to efficiently gather information and read content on specific topics they're interested in. The company monetizes through advertising, affiliate programs, and by creating sponsored content and website, social media and influencer marketing campaigns. These strategies amplify brand messages in an authentic way, enabling brands to engage with the company's growing audience of women and parents.