Sincere Watch (Hong Kong) Ltd sells luxury third-party-branded watches, timepieces, and accessories in Asia. Most of its sales are in Mainland China and Macau, with the remaining sales primarily in Hong Kong. Brands that Sincere sells include Franck Muller, CVSTOS, Pierre Kunz, European Company Watch, and Backes & Strauss. The company sells merchandise through retail outlets operated by independent watch dealers and through its company-operated boutiques. Sincere also has a dining business that accounts for a small amount of total revenue.