Sincere Watch (Hong Kong) Ltd sells luxury third-party-branded watches, timepieces, and accessories in Asia. Most of its sales are in Hong Kong, with the remaining sales primarily in Macau, Taiwan, and China. Brands that Sincere sells include Franck Muller, de Grisogono, CVSTOS, Pierre Kunz, European Company Watch, and Backes & Strauss. The company sells the merchandise through retail outlets operated by independent watch dealers and through its company-operated boutiques. Sincere also has a dining business that accounts for a small amount of total revenue.